Toyota Positioned to Enter U.S. Prefab Market
If you’re feeling self-conscious that your new Toyota Camry doesn’t quite match your living situation, then it’s OK. Now you can have a generic beige house to match your generic beige sedan! Toyota has been in the business of mass-producing modular homes for almost forty years. It’s not exactly a secret; there was apparently a big media blitz to announce newer manufacturing initiatives back in 2006. But they’re only doing it in Japan, and it’s not nearly as well-advertised as the 2014 Corolla. Call it Toyota’s vision of what Sears did in the early half of the 20th century. In the late 1990s (you know, when the Prius made its debut), Toyota began looking at more environment-conscious manufacturing choices. Toyota began operating on three major principles that ensured future housing production would be green-friendly. First, they would develop and use products that would meet environmental safety guidelines. Houses would be built with materials and technology that would reduce carbon dioxide emissions, use materials with smaller concentrations of formaldehyde and...
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